San Diego, California - Ticket prices for the 2017 SDCCU Holiday Bowl increase Friday, December 1st.  The general public is encouraged to secure their tickets for this exciting post-season college football game now.

Bowl fans experience the pageantry of marching bands, pregame and halftime festivities and the intense atmosphere of one of college football’s best match-ups. This year’s game will match top teams from the Pac-12 and Big Ten Conferences. The SDCCU Holiday Bowl offers fans America’s Finest Bowl Experience and includes a pregame salute to our military and a spectacular halftime fireworks show, marching bands, a free pregame FanZone and discounts to restaurants and attractions during bowl week.

Current prices for the Holiday Bowl range from $35 to $175 and will increase $10 per ticket in all areas. Family 4-Packs are also available for $240 and includes (4) loge level tickets, (4) hot dogs and (4) sodas. Tickets can be purchased through the San Diego Bowl Games office at Qualcomm Stadium – Gate A, Monday through Friday, 8:30 a.m. - 5 p.m or by calling (619)-283-5808. They are also available online at and through any TicketMaster outlet or over the phone at (800) 745-3000.

This year’s 40th annual game will be played on Thursday, Dec. 28 at 6 p.m. and will be televised nationally on FS1.

The SDCCU Holiday Bowl is a nonprofit organization and has a mission of generating tourism, exposure, economic benefit and civic pride for San Diego and its citizens by producing the nation's most exciting bowl game and festival of events.