Imperial, California - Imperial Headwear announced its Imperial Powered by Coolcore® hats have begun hitting pro shop shelves. Introduced in January at the PGA Merchandise Show in Orlando, the new line of cooling products has been one of the most successful launches in Imperial's nearly 100 year history.

"The most anticipated golf headwear of the season is now available at better golf shops across the country," says David Shaffer, Director of Marketing at Imperial Headwear. "Cooling fabrics are definitely the next trend in performance fabrics and Imperial is excited to be the first company to bring this industry-leading Coolcore technology to the golf market," says Shaffer.

Coolcore® provides a cooling solution that extends beyond traditional moisture-management fabrics or evaporative cooling technologies that typically rely on chemicals. It's 100% free of chemicals, polymers, gels, crystals or phase changing materials,ensuring all Coolcore® benefits never wash out or degrade. And, Coolcore® fabrics deliver three distinct functions, including moisture wicking, moisture transportation to accelerate drying, and regulated evaporation for a cooling effect. The result is up to 30% lower surface temperatures, drier garments that don't cling or saturate, healthier chemical-free usage, and zero degradation of the cooling effect over time or washing. Coolcore® is the only company globally to receive the "Cooling Power" award from Hohesntein.

"Imperial's new cooling technology has the potential to change the headwear business," said Laura Robinson, Director of Retail at Pinehurst Resort. "The Pinehurst team saw their demonstration and we were all amazed at how this can be incorporated into headwear designs. Imperial impresses me with their innovation in the accessory category."

The Imperial Powered by Coolcore® collection consists of nine headwear styles, over 50 SKU's, and ranges from caps and visors to small fit and sun protection hats. For more information on Imperial Powered by Coolcore® products, please click on