Los Angeles, California - Continuing with its brand promise of providing men with the tools to live a proper lifestyle on and off the course, Devereux today launched its "Proper Threads" fashion and lifestyle blog on its website.

While the primary focus of Proper Threads lies within fashion, style, travel and events, it's also about giving the modern man the right tools to come into his own style. "It's not about telling a man what to wear, but rather giving him a strong foundation and options from which he can choose," says Robert Brunner, Devereux's co-founder and creative director. "It's about building his confidence and personal style. Proper Threads looks to point the modern man in the right direction, whether it's in color, style, fit, travel or leisure -
we are providing an in-depth look into the jet-setting lifestyle the modern man lives."

Brunner is adamant that "how a man dresses, how he carries himself, how he speaks, where he travels, with whom he associates - all these things matter and can elevate his life. I want to be the person who encourages a man to want more, and helps guide him there. This blog is another layer to the brand that allows me to do just that."

The Proper Threads blog posts articles weekly, and can be found at:  http://properthreads.dvrxgolf.com