Imperial, California - They’ve gone “fruit crazy” in Japan, says the Association of Mature American Citizens, noting that a pair of Yubari melons recently sold at auction for nearly $30,000. 

Yubari is a region in the Hokkaido province of Japan well known for the rare, sweet taste of its melons. The high roller who paid the record breaking price for the two melons owns a packing company and was planning to let shoppers taste the pricey produce for free at the Sapporo market as a “grand gesture” to celebrate his company’s 20 years in business.