Imperial, California - As the nation's population ages at a rapid rate, older Americans will continue to be a critical audience for politicians running for office for some time to come, reports the Association of Mature American Citizens.

The Census Bureau revealed recently that "the population aged 65 and over was the only age group to see an increase in voter participation in the 2012 presidential election compared with the 2008 presidential election."

Americans are celebrating their 65th birthdays at a rate of 10,000 a day and accordingly you can expect savvy candidates to court them with greater enthusiasm, says AMAC.