Imperial, California - Answering the call from Governor Brown, the Imperial Irrigation District and local water providers announced a joint public outreach campaign that will encourage residential water conservation throughout the Imperial Valley.

Dubbed IV Conserves, the campaign will feature a new website, Facebook page,   billboards, radio and newspaper announcements, posters, and other educational materials. The IV Conserves website will showcase each water provider’s specific restrictions or guidelines, general water savings tips and will provide direct links to other helpful websites and rebate information.

“After meeting with our local city representatives and water providers, we recognized the need for a unified water conservation message,” said Antonio Ortega, who heads up government affairs and communications at IID. “We wanted to provide a one-stop-shop for residents as they learn about water savings opportunities, while at the same time highlighting the efforts already underway across the region and spearheaded by our local partners.”

Facing a severe drought, the State Water Resources Control Board this year set savings targets for urban water suppliers throughout the state. Based on historical usage, Imperial Valley water reduction targets vary between 24 and 32 percent. To learn more about the new campaign, please visit