Washington, DC - The Department of Homeland Security’s (DHS) “If You See Something, Say Something™” public awareness campaign and NASCAR today released two new Public Service Announcements (PSAs) and new campaign materials. The new PSAs, which feature Kyle Busch and Dale Earnhardt Jr., will be on display this weekend at the Daytona 500 International Speedway.
“We appreciate the continued efforts of NASCAR to partner with the ‘If You See Something, Say Something™’ campaign to help ensure that all fans, drivers and employees have a safe and enjoyable race event weekend,” said Deputy Secretary of Homeland Security Alejandro Mayorkas. “We will continue to work with our partners to expand this important public awareness campaign to ensure the safety and security of our communities.”
Fans using their smart phones will also see messaging that highlights the individual role of everyday citizens to protect their neighbors and the communities they call home, by recognizing and reporting suspicious activity when using mobile applications. In addition to these efforts, the “If You See Something, Say Something™” campaign will also display public awareness materials at the Daytona Beach International Airport, on billboards throughout the area, and at gas stations around Daytona Beach, Fla.
Since 2011, DHS has partnered with NASCAR to create public service announcements and digital awareness products through the “If You See Something, Say Something™” campaign. This year, fans can see the “If You See Something, Say Something™” message in English and Spanish at the track. Previously, DHS and NASCAR created two public service announcements featuring NASCAR drivers Jeff Gordon and Matt Kenseth.
The Department launched the “If You See Something, Say Something™” campaign nationally to raise awareness among businesses, communities, and the general public about how they can remain vigilant and play an active role in keeping the country safe. The campaign has grown to include partnerships with numerous sports teams and leagues, including with the National Football League, Major League Baseball, and the National Collegiate Athletic Association.
The “If You See Something, Say Something™” campaign was originally implemented by New York City’s Metropolitan Transportation Authority and is now licensed to DHS for a nationwide campaign.