Imperial Valley News Center
International Small Business Advisors Convene in San Francisco
- Details
- Written by State Department
San Francisco, California - Small business development centers (SBDCs) from around the world are networking at the fourth International Sister Center Workshop in San Francisco, California, from September 9-11.
Andean Bear Chows Down on Delicious Honeycomb at the San Diego Zoo
- Details
- Written by IVN
San Diego, California - Turbo, an Andean bear at the San Diego Zoo received a special treat this morning. The energetic and curious bear entered his habitat to find several pieces of honeycombs filled with delicious honey. Each piece was strategically placed around his enclosure, so Turbo had to do a little bit of work to get to them. Crowds watched as he climbed, crawled and pulled to get a taste of the sweet treats. After a few minutes of eating, he took a break to walk around and explore his enclosure. Animal care staff says he will continue to go back and eat the honey throughout the day.
Assistant Secretary Nuland Travel to Ukraine and Cyprus
- Details
- Written by State Department
Washington, DC - On September 10, Assistant Secretary for European and Eurasian Affairs Victoria Nuland will travel to Kyiv, Ukraine, to participate in the Yalta European Strategy (YES) Annual Meeting. She will also meet with senior Ukrainian officials, party leaders, and civil society members to discuss a range of bilateral and regional issues.
Mything the point: 6 maybe 7 myths about endorsements
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- Written by Lesley Fair - FTC
Washington, DC - If there’s a material connection between a marketer and an endorser, disclose it. That’s been the FTC standard for decades and it didn't change when marketing moved to social media. The FTC’s proposed settlement with online entertainment network Machinima illustrates missteps that could land advertisers, ad agencies, and PR firms in testimonial turmoil. But what about endorsers, affiliates, influencers, brand ambassadors, etc.? It’s time to debunk some common myths about how the FTC Act applies to them.
New tool reduces smartphone battery drain from faulty apps
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- Written by Emil Venere
West Lafayette, Indiana - The first large-scale study of smartphones in everyday use by consumers has revealed that apps drain 28.9 percent of battery power while the screen is off. To address the problem, researchers have created a software tool that reduces the energy drain by about 16 percent.
Dr. Vaughan Turekian Named New Science and Technology Adviser to the Secretary of State
- Details
- Written by State Department
Washington, DC - Tuesday, Dr. Vaughan Turekian, formerly the Chief International Officer at The American Association for the Advancement of Science (AAAS), was named the 5th Science and Technology Adviser to the Secretary of State. In this capacity, Dr. Turekian will advise the Secretary of State and the Under Secretary for Economic Growth, Energy, and the Environment on international environment, science, technology, and health matters affecting the foreign policy of the United States.
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